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Approche communicationnelle des scènes musicales locales face à l’offre médiatique numérique : le cas nantais

Abstract : Since the emergence of popular music in the 1960s, it has taken a significant place in social life. Beyond the production of actors with proven industrial logics, whether it be recorded music or live performance, there have been many initiatives that fully participate in musical life. This forms cultural dynamics within the territories where heterogeneous actors mix. Apprehended as local scenes in this work, they are addressed within their communicative dimension. However, the communicative practices of the scenes have been largely renewed with the diffusion of digital technology. Indeed, these actors were able to access media spaces for promotion and broadcasting that they quickly appropriated. The deployment of digital uses within scenes raises several levels of questioning that structure the thesis. First, it will question how the scenes use the industrial offer of the communication actors, then in return to analyse how the industrial logics of the latter operate on the local scenes. Thus, this work combines a critical approach to cultural production from the margin with a communicative approach to this social context. To that end, this thesis intersects two theoretical sets of information and communication science : the cultural industries theory and the communication of organisations.
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Caroline Creton. Approche communicationnelle des scènes musicales locales face à l’offre médiatique numérique : le cas nantais. Sciences de l'information et de la communication. Université Rennes 2, 2019. Français. ⟨NNT : 2019REN20044⟩. ⟨tel-02926209⟩

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