Acting for Good, Being Good or Feeling Good? Exploring Factors Influencing Individual Investors’ Willingness to Invest in Green Funds - Clermont Recherche Management
Journal Articles Finance Research Letters Year : 2024

Acting for Good, Being Good or Feeling Good? Exploring Factors Influencing Individual Investors’ Willingness to Invest in Green Funds

Sylvain Marsat

Abstract

This paper empirically investigates the determinants of willingness to do good of green investment within a real-world context. Using data from a questionnaire administered between December 2021 and January 2022 to French individual investors, we find that “being good” (altruism) and “acting for good” (perceived impact) exert a substantial influence on both the decision-making process and the amount invested in green funds, while positive emotions (warm glow) are not significantly linked. This research highlights the core importance of altruism in green investment decision.
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hal-04624853 , version 1 (25-06-2024)

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Fabrice Hervé, Sylvain Marsat. Acting for Good, Being Good or Feeling Good? Exploring Factors Influencing Individual Investors’ Willingness to Invest in Green Funds. Finance Research Letters, 2024, pp.105736. ⟨10.1016/j.frl.2024.105736⟩. ⟨hal-04624853⟩
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